Sales & Marketing Tools

Project Description:

A major international chemical company required support to update their marketing communications programme to reflect their changing market participation and new technology developments.

Services Provided by Excitim:

• Coaching the R&D teams to define new technology in terms of commercial benefits rather than technical features
• Coaching the account managers to articulate customer benefits delivered in new technology value propositions
• Preparation of case studies and marketing communications
• International project co-ordination