New Business Development
Even with good products in the market it is necessary for companies to continue their new business development efforts in order to maintain, and improve, their competitive position.
EXCITIM is able to advise clients on their new business development initiatives and support their marketing objectives with existing and new product developments in current and new markets.
Businesses typically define their new business development strategies in four ways:
- further “market penetration” with existing products
- new “market development” with existing products in new markets
- new “product development” sold alongside existing products at existing accounts
- business “diversification” with new products into new markets; effectively forming new businesses
These four approaches are represented graphically in the Ansoff Matrix shown below. Businesses find it is a useful tool to visualise their existing product / market participation and strategic intentions.
Click here for an outline of each of the four new business development strategies.
You can find out more about EXCITIM would help you new business development objectives by:
- Clicking here to download further information direct from our server
- Calling EXCITIM in the UK on 08707 117153 international callers please dial Int+ 44 8707 117153
- E-mailing: EXCITIM at projects@excitim.co.uk