What we do - New Business Development

EXCITIM uses a five stage commercialising technology process to generate new ideas and convert new business development concepts into commercial sales. It is based around a multi-functional product development discipline focused on identifying, analysing, justifying, developing and launching new opportunities as commercial products and services.

This Commercialising Technology process will benefit clients working on new business development, whether established businesses, start-ups, owner-managers or technology spin-outs by:

• incorporating structure into their new business development plans

• introducing business screens to assess new product development concepts at each stage of the Commercialising Technology process

• exerting management control over the product development pipeline

• managing business-wide resource deployment at each stage

• grounding the analysis on market / customer needs

 The five stages to Commercialising Technology are outlined below:

Stage 1: Concept Ideation – generating early stage ideas and concepts

Stage 2: Feasibility Analysis – adding detail to the concepts

Stage 3: Market Justification – defining the value proposition

Stage 4: Product Development – developing the product

Stage 5: Commercial Launch – commercialising the technology

Throughout the Commercialising Technology process new business development concepts are assessed against criteria – business screens – defined by the management team. Each new product development concept must be ‘approved’ by the management team before it is passed to the next stage in the process.

Failure to pass any of the Commercialising Technology business screens requires the project team to re-examine their findings before the concept is reassessed. Failure to pass a second review leads to further work being stopped and the concept archived.

Click here for an outline of each of the five stages.

The five stages used throughout the Commercialising Technology process will enable your business to identify new ideas, undertake the necessary market based analysis and, for the most promising ideas and concepts, develop them into new business opportunities. Throughout this process, the business management team exert control over resources and the go / no-go decisions.

You can find out more information about how EXCITIM would help your new business development programme by:

• Clicking here to download further information direct from our server.

• Calling EXCITIM in the UK on: 08707 117153 International callers please dial: Int+44 8707 117153

• E-mailing EXCITIM at: projects@excitim.co.uk